The Art of Spring

Help Spring Light up Peoples Hearts and Souls

Design Briefing

The Stage
With a curated collection of luxury brands and internationally acclaimed art, The Shops at Crystals is the ultimate Las Vegas luxury experience. Anchored by more than 15 flagship stores, including Louis Vuitton, Gucci, Dolce & Gabbana, Tom Ford, Prada, Celine, Fendi and Tiffany & Co., The Shops at Crystals is an amazing collection of 50 of the finest luxury brands in the world, all under one roof. The gorgeous architecture, convenient location on the Las Vegas Boulevard, and exclusive luxury retailer line-up, make The Shops at Crystals a must-see for any visitor.

The Task
To Create an immersive and interactive art installation that interprets the season of Spring, preferably including lighting technology.

Stage Location
At Level one on both or on one of the Flower carpets.

Store Location Images

Inspirations and Background
In some cultures in the Northern Hemisphere (e.g. Germany), the astronomical vernal equinox (varying between 19 and 21 March) is taken to mark the first day of spring, and the summer solstice (around 21 June) is taken as the first day of summer. In Persian culture the first day of spring is the first day of the first month (called Farvardin) which begins on 20 or 21 March. In other traditions, the equinox is taken as mid-spring.

In the traditional Chinese calendar, the "spring" season (春) consists of the days between Lichun(February 3rd-5th), taking Chunfen (March 20th-22nd) as its midpoint, then ending at Lixia (May 5th-7th). Similarly, according to the Celtic tradition, which is based solely on daylight and the strength of the noon sun, spring begins in early February (near Imbolc or Candlemas) and continues until early May (Beltane).

Most definitely Spring reminds us of a new start, the end of the cold long winter days, flowers blossoming, love and lots of happiness.

For international references please also check this Link .

  • Start of the Contest: 5. Oktober 2018
  • Submission Deadline: 26. November 2018
  • Winner Announcement: 7. Dezember 2018

Design Assessment Criteria
While you can get valuable impulses and suggestions from the community through the comment function, the evaluation function offers a further indication of the quality or innovation potential of your idea:
  • The Wow
  • Spring Feeling
  • Interaction with Visitors
  • Storytelling

In addition, Experts evaluate the ideas on the basis of the following criteria:
  • Creates an International Spring Festival Atmosphere
  • Cost Efficiency
  • Feasibility of Realisation

These criteria will play an important role in the pre-selection of ideas and ultimately in the selection of winning ideas. So make sure that you meet as many of the criteria as possible.

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